Don’t use a Keyword Planner for your small business, if…

you don’t want others to see your website and your content. Or if you want to increase your sales numbers and get more people to sign up for your newsletter. But if you want to increase the chance of your website to be seen you should continue reading.

SEO, Keyword Planner, Social Media Marketing and Hashtags is what currently turns my world around and most probably yours too. Especially, if you are interested in building an online business or expanding your online offers. I am sure that you have heard about words that support your search engine optimization of your website.

Wait, you don’t know what search engine optimization is? SEO is a specific process that many website developers and marketing specialist use in order to maximize the number of visitors clicking on your website by ensuring that the website appears high on the result list of search engines. The core of leading more traffic to your page lies in integrating content, such as specific words and phrases, that optimize the search engine results. (By the way: Social media marketing is another way of improving your website traffic 🙂 ).

Keywords are words or phrases that describe what your content is about. Some terms are being looked up more often than others and rank higher in search engine results. Higher ranked words increase the chances of your website to be shown as one of the first results on google or any other search engine.

Googles keyword planner is one way of looking up keywords for your niche. This tool is free and amazing for any small business owner that doesn’t have the necessary money to pay a professional. The only thing that you need to do is to log in with your Gmail address.

Let’s say that you have a business coaching service and you want to improve your SEO. Googles keyword planner suggests using the words ‘business development’ and ‘online business coaching’. While phrases like ‘best business coach’ and ‘business mentor’ score low.

By using the high ranking words you improve the chances of your website to show up as a search result on any of the search engines.

Let’s say that you are a wedding planner in New York City and you want to improve your SEO. Googles key word planner shows quite few more options for the specific location and in order to see the full words you need to download the keyword ideas.

Even though the keyword planner is for free google doesn’t always allow everyone to access it without overcoming tremendous hoops or even signing up for AdWords campaign.

Stay tuned for some inside info on how to access the Keyword planner without having to give google your credit card information.